10-02-2012

That iconic Mediterranean summer…

A time when fresh faced girls embark on cosmopolitan escapades under the golden blazing sun... A time when the pure white meets the deep blue composing the ideal set up for laid-down morning soirees and glamorous evening parties… A time for unmatched elegance, unbiased style, unparalleled sophistication… A time to smile harder, feel more passionate, radiate stronger… A time to embrace your true self and allow your personal style to shine through… A time to let yourself enjoy that iconic Greek summer!

L’amour fou!

This unique summer feeling is portrayed in the Folli Follie Spring/Summer 2012 Campaign highlighting how each unique personal style can acquire a distinct allure under the warm and soft Mediterranean light. The Greek cosmopolitan island of Spetses serves as the ideal summery set-up, as it embodies the very essence of the Mediterranean feeling, allowing Folli Follie, at the same time, to “return” to its homeland for an all-glam campaign photo shoot.

Gaile Lai returns to the “fashion scene” embodying the three icons and following-up on the successful Rock, Trendy, Classy concept which is now revisited with a summer splash. Fresh, cosmopolitan, with a travelling mood, easy going and yet with a jet set touch, bejewelled in the latest Folli Follie collections the Folli Follie girls are seductively fashionable.

Either on high seas, or on a glam yacht, or in a crazy pool party the three Folli Follie girls allow their inner beauty to shine brighter than the famed Greek sun. Bedazzling in statement pieces from the iconic Folli Follie collections like Heart4Heart, Bling Chic, Elements, Asteroid, and K-Vintage, and introducing pieces from the breaking-ground 4F, Fiorissimo and Follie di Fiori Collections the Folli Follie girls embrace their cosmopolitan personas and are ready to conquer the world.

Who wouldn’t want to be THAT girl?

Folli Follie is ready to transfer every Folli Follie aficionado to the summer day through an interactive video where hi-tech meets hi-fashion. Folli Follie dares to push digital technology to new limits allowing access to exclusive online content that through a unique “treasure hunt” offers every woman a chance to discover her personal style and uncover those statement pieces that will allow her to shine through!

Jet Set Cosmopolitans

The new campaign, print and online, will be launched globally on March 2012 transferring all Folli Follie lovers to a summer world of glam and style.

www.follifollie.gr