10-02-2012

Adventure awaits in an enchanting escape to Greece!  Folli Follie is set to launch and celebrate the new Spring/Summer season with a special destination 2012 campaign in its Greek homeland on the cosmopolitan island of Spetses. Following the success of the first campaign, Chinese supermodel Gaile Lai steps back into the three style personas that made last season such a talked-about splash. You’re invited to join us and indulge in our new collection for a truly unforgettable jet set experience as well as backstage sneak peek of the shoot! This year’s Spring motto – "What are you crazy for?” – is a playful tribute to our fans’ ongoing passion for staying one step ahead of fashion and fun.
 
The Spring/Summer 2012 Collection is the answer to the Folli Follie fans’ constant quest for the latest stylish looks and trends. Featuring dazzling jewelry, one-of-a-kind timepieces and a line of irresistible mix and match accessories, all must-haves for chic soirées and daytime glamour are right at your fingertips.  Our Folli Follie girls will be outfitted to the nines for a jet-setting, island-hopping life nobody wants to miss out on!
 
High Seas
 
Wearing pieces from the new collections, Folli Follie ambassador Gaile Lai, transforms into her classy, trendy and rock personalities to lead a high seas treasure hunt along the idyllic Greek coast.  We invite you all to fly in with Gaile and let the adventure sweep you into unimagined heights!  Discover new pieces of statement jewelry, gorgeous watches and essential handbags that will make your 2012 Spring/Summer wardrobe more stand-out than ever!
 
Treasure Trove
 
Folli Follie fashion lovers from around the globe are also invited to join in this exclusive adventure through an interactive “treasure hunt” video platform. The brand is pushing digital technology to new limits with exclusive online content, in addition to its print advertising and collateral. Folli Follie’s new digital platform connects closely with the client and offers a more engaging experience. Be the first to uncover unique pieces to give you the style icon status of the season!  
 
Jet Set Style
 
"I couldn't be happier to be shooting the new campaign in Greece, at this incredible location and scenery,” exclaimed Gaile. “This experience did feel like a treasure hunt for me, and I hope that girls all over the world discover their own treasures at Folli Follie for a truly unforgettable and stylish summer.”
 
The campaign launches in 2012. Stay tuned!
 
www.follifollie.com